Category Insights Manager

Responsibilities:

• 70% Category Management and Shopper Insights: Sell-In story development, performance management, category, brand, and item analysis, white space Identification for expansion (doors & SKUs) across channels, budget, and relationship management with external data providers
• 20% Consumer Insights: Innovation support (size of prize and go-to-market planning, trend monitoring, concept testing), core consumer analysis, aggregation of consumer learnings, brand health tracking
• 10% Strategy + Biz Updates: Long-term planning (AOP and IBP process), short-term planning (channel and retailer goal setting and tracking), and quarterly board meetings

Category Management & Shopper Insights:

• Partner with the Sales and Marketing teams to further substantiate MUSH’s sell-in and business development stories with data.
• Create and lead shopper and category-centric presentations founded in research and analysis that support the retailer’s category performance goals.
• Lead and present category reviews using syndicated analytics and shopper insights with a goal of growing MUSH and the newly established Overnight Oats category.
• Leverage category and shopper insights to make shelf recommendations that improve the shopper experience of the Overnight Oats category
• Become an expert in all MUSH categories with a full understanding of key drivers, trends, and what the competition is doing.
• Own budget and relationship management with External Data Providers.

Consumer Insights + Strategy Development:

• Work with the Marketing team to identify main consumer profiles and occasions within channels and retailers to inform growth strategies and marketing positioning.
• Partner with Marketing and R&D as needed to support innovation planning and white space analysis for future innovation initiatives.
• Develop executive summaries monthly of how the brand is performing in market, highlighting key drivers and diagnosing issues.
• Develop best-in-class planogram recommendations leveraging scan data, shelf capacity, panel metrics, and shopper behavior to help inform retailer strategy.
• Leverage performance data to support AOP and long-term planning inputs across channels, doors, assortment, and velocity.
• Partner with Sales to identify ACV and Assortment targets across pack types by Channel, Vertical, and Retailer, leveraging volume, share, pricing, promotion, shelf, and distribution analytics.
• Partner with SVP of Sales to build brand performance reporting to support Quarterly Board Meetings.

Qualifications:

• 7+ years of experience in Category Management, Analytics, and/or Shopper Insights
• Storytelling skills using multiple sources such as primary/secondary research, loyalty card, shopper panel, and syndicated point of sale data (Nielsen/SPINS/Numerator/Etc)
• Advanced MS Office (PowerPoint, Excel, etc.) skills, including pivot tables, slicers, and formulas to automate and contribute to reporting
• Retailer facing experience
• Space planning experience a plus