Director of Ecomm
Our foods are 100% plant-based and free from processed oils, refined sugar, and excessive sodium. Twenty years ago, our founder, Rip Esselstyn, rescued several of his fellow firefighters with whole, plant-based foods following the groundbreaking research of his father, Dr. Caldwell B. Esselstyn, Jr., author of Prevent and Reverse Heart Disease. The results were so dramatic that Rip wrote the bestselling book, The Engine 2 Diet, to spread the word. Help us continue to share this story and grow this amazing brand!
Apply Now- PLANTSTRONG Foods
- Senior
- Hybrid
- Marketing | Brand OR Marketing | Management
- Austin, TX
About PLANTSTRONG Foods
At PLANTSTRONG Foods, we are committed to providing the highest quality plant-based foods. We were founded by #1 New York Times best-selling author Rip Esselstyn, and we sell the most nutritious, delicious, and convenient plant-based foods on the planet. With national retail distribution, a growing direct-to-consumer site, and an external national sales management team, we are proving that the most nutritious food can taste great! We value authenticity, plants, fun, family, teamwork, and communication, and have a passion for something bigger than ourselves. If you share our commitment, we invite you to join our team.
What You Will Do
● Develop Plantstrong ecomm strategy and planning to deliver monthly and annual sales target
● Formulate and deploy advertising strategy to drive conversion at Plantstrong.com
● Work with digital marketing agency to test and deploy effective advertising content
● Manage and execute digital marketing campaigns to drive online purchases
● Analyze results of all activities to understand trends and ROI to identify strategies to improve sales
● Test and optimize brand messaging
● Optimize user experience and SEO for Plantstrong.com
● Participate in Marketing strategy and planning activities
● Pull analytics and sales data to make educated decisions on how to grow or optimize programs
● Partner internally to develop, implement, and optimize effective online campaigns, digital marketing, and social media strategies that drive traffic, increase conversion, and expand sales
Who You Are
You love to build best-in-class customer experiences and know the levers to pull to scale traffic, conversion, and order value. You’ll bring a passion for digital marketing and technology, have a keen understanding of e-commerce, and are eager to quantify marketing ROI to maximize budgets. This role will work cross-functionally and is customer-facing with partners and service providers, so strong interpersonal skills and business savvy are important.
Benefits
Full-time Salaried role
Company HQ is in Austin, preference for someone hybrid in Austin, open to remote
Competitive salary
Benefits available